Brand Identity, Editorial

Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)

We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the light hearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.

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