Summer time is all about setting the mood and seeing everything in its best light. It’s the season for movement as well as slowing down.
With the help of photographer Norman Wong, the Hybrid team worked with Lululemon to communicate the essence of their men’s and women’s summer product campaigns. For the women’s, we brought the feeling of their exclusive fabric, Softstreme, to life through glowy, golden hour photography set in a dreamy peach orchard. This direction invites the lululemon customer in to the Softstreme experience without having to feel it in person. The men’s campaign had a more straight forward message—one that introduced the transition of the ever loved Commission pant to another popular collection called “ABC.” This was communicated with the feeling of movement always present and focused on a classic, aspirational look captured in a timeless urban environment.