Mohawk Digital Promo

Print, Art Direction, Content Creation

When Mohawk asked us to showcase the possibilities of digital printing, we knew the paper had to be the hero. Their digital papers, which offer vibrant color, rich texture, and sustainable fiber options, were a fantastic base from which to create a curated photo story. We set out to highlight the advancement of digital print techniques, including digital foil, fluorescent, white, metallic inks, and clear varnish. Our design brings these qualities to life, pairing tactile beauty with the versatility of digital print. The result is a piece that proves how far digital printing has come and how good it can look in the right hands.

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