TED

Dream Conference

The concept of the conference, “DREAM” was about creating a powerful call to action with a potential for great impact. Literally, creating the moon shot opportunities in life and acting on them. Hybrid designed the identity, event space and program guide using bold, propoganda-like typography and color to reinforce the urgency of the message.

“Technology is a tool; It's how we use it that matters."

—Raffaello D’Andrea

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