When Nike approached us to create a kit for the launch of the USWNT we were thrilled to help Nike celebrate the best players that our country has to offer. To respect the importance of the moment, the package needed to be bold, confident and clear in its mission. The interior contained two jerseys: one to keep and one to be gifted to someone in your life who inspires you—then both shared on social media. Inside the kit, we designed a gilded card and crafted a mission statement to rally the recipient—and the world—to dream crazy.
