Swatchbook Strategy & Design

We were ecstatic to partner with Mohawk paper company in the redesign and production of their Swatchbook Series. Our goal was to create something both beautiful and inspirational to get designers excited about using color and texture in new ways while also making the overall paper specifying process clearer.

"The paper selection experience is a UI problem in three dimensions.“

—Dora Drimalas, Executive Creative Director

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