Project 96 Identity

Project 96 is a platform to release 96 pairs of limited edition Converse shoes. By nature the program is underground and mysterious, only those who put the work in will reap the benefits of this secret society.

We designed a combination of occult aesthetics, typography and layout to create an unexpected program for Converse to test its limited run product. Extensions like packaging, animations and even a WhatsApp chat bot reveal the challenge to consumers. Are you fast enough to be one of the chosen few?

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