Attaboy is a no nonsense brand for a no nonsense brewery. The brewery founders wanted nothing to do with scripty logos, labyrinthian tasting notes and clever beer names. Their approach to beer was simple, honest and unfussy. The design for their brand followed this worldview, taking inspiration from the vernacular of utilitarian products, and stripping everything down to its most basic. The result is simple, big, bold and brazenly uncomplicated.