Art Direction

Mohawk Paper had a challenge as old as the internet: Represent paper online. How do you express something you touch? Furthermore, how do you express the beauty of a raw material who’s potential is only realized through use? We set out to capture the expressive potential of Mohawk paper by representing paper graphically and artfully, speaking to the beauty inherent in the paper they make. By focusing on texture and color, and spanning the breadth of the mohawk portfolio, these images give insight into the personality of Mohawk as a brand.

Texture and color was the key to translating raw paper into an artful expression of Mohawk’s personality

  • Caleb Kozlowski, Creative Director
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