Selected Works Advertising Branding + Identity Print + Collateral Retail + Environmental Film + Video Interactive Product Design Campaign Packaging Art Direction Research + Strategy
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Project Information

On the heels of a visual rebrand, Hybrid worked with Mohawk to uncover and champion their core values, providing clarity to the direction of the brand and focusing on their authentic cultural allies: The Maker Community. Hybrid launched a comprehensive campaign to champion these ideals, consisting of a brand manifesto, quarterly publications, documentaries and videos, augmented reality, digital and print advertising.