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To celebrate the U.S. Basketball team going for the Gold, we partnered with Nike and Golden Wolf to create a one-of-kind boutique retail experience, featuring the Nike Air Foamposite One. This larger-than-life, digital sneaker box projected 4 sides of Air Foamposite One-inspired animation, visible from as far as the Bay Bridge. Inside, Sneakerheads were greeted with wall-sized animations and 20 years of Foamposite history beneath their feet. The space mirrored and magnified the contours of the shoe itself while plays of black and white, glossy and matte gave the space a futuristic yet timeless quality.

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