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The South! The global South is clearly not only an emerging part of the world—it’s already having significant impact on pretty much every field, from politics and the economy to architecture and creativity. In our design, we focus on the radiating energy and ideas from the South that are igniting transformation and innovation worldwide. With a vibrant color palette, radiating gradient, full bleed imagery, and clean bio pages with color pops, the design mirrors the dynamism and excitement of the first ever TED conference in South America.

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