Selected Works Advertising Branding + Identity Print + Collateral Retail + Environmental Film + Video Interactive Product Design Campaign Packaging Art Direction Research + Strategy
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Traffic accidents are the leading killer of teenagers, but less than one-third of these accidents have to do with drugs and/or alcohol. With Impact, it was important to find a voice that didn’t sound like adults trying to talk down to kids. We designed a campaign with multiple interactive pieces, presenting the information to teens in ways that engage them and give them options for connecting with the data.