Selected Works Advertising Branding + Identity Print + Collateral Retail + Environmental Film + Video Interactive Product Design Campaign Packaging Art Direction Research + Strategy
Who We Are What We Do Our Approach Client List Leadership Contact
Hide Info

Project Information

Super7’s goal for Tokyo Underground was to cut out the excess noise and clutter of a typical travel book to create the simplest, most elegant and useful travel book on Tokyo ever made. For the book, we designed maps that were based on landmarks instead of street addresses (in Tokyo addresses are not numerical), color-coded city sections and informational tips are shown in small sections, as you would encounter them in true travel situations. Tokyo Underground highlights the city’s finest features without the chaos associated with travel.