Selected Works Advertising Branding + Identity Print + Collateral Retail + Environmental Film + Video Interactive Product Design Campaign Packaging Art Direction Research + Strategy
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A variation on the Super7 logotype, the Super Shogun logotype is a sub-brand within Super7 for their line of 24" tall figures. In both naming and design, a deliberate play on the name and custom type of Super7 is used to help extend the branding of the toys without having to overtly label the packaging as Super7 product in the first read. For those coming to the brand, it is a familiar and evolutionary mark just as the toy itself is.