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For their 2009 Fall Fundraising Gala, the AIGA chose to pass out blank skateboard decks to designers and artists to be auctioned off. By focusing on the culture around skateboarding, a concept/identity was developed based on ‘zines—photocopied DIY magazines that have accompanied the culture over the decades, from music to politics, skateboarding to art. This system was implemented across a variety of mediums and was one of the best attended fundraisers in recent years.