Steelcase

Umami Cards & Catalog

A product so delightful that one word can’t capture it’s expression or experience – that is the Umami lounge for Steelcase. For its first ever catalog, we chose a felt uncoated stock and embossed the cover in a simple silhouette to capture the form. The embossed pattern reiterates the almost endless materiality offered for finishes. In the interior, we created a series of patterns that captured the expressiveness of the lounge.

The expressive and energetic patterns that we created represent the infinite modularity and materiality of the Umami lounge. – Olivia Ward

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