SNKRS Box San Francisco

To celebrate the U.S. basketball team going for Olympic Gold, we partnered with Nike Brand Design and Golden Wolf Studios to create a one-of-a-kind boutique retail experience, relaunching an equally unique shoe: The Nike Air Foamposite One. This larger than life digital sneaker box projected 4 sides of Air Foamposite One-inspired animation, visible from as far as the Bay Bridge. Inside, Sneaker Heads were greeted with trick-of-the-eye wall sized animations and 20 years of Foamposite history right beneath their feet, suspended under clear acrylic floors. The walls of the space mirrored and magnified the other-worldly contours of the shoe itself, while stalactite-like cases hung from the ceiling, revealing the newly released kicks. Plays of black and white, light and dark, glossy and matte gave the space a futuristic, yet timeless quality: part spaceship, part dream, here one moment and gone the next.

“The Nike Foamposite SNKRS Box is part spaceship, part dream, here one moment and gone the next."

—Caleb Kozlowski, Creative Director

“Reality is wrong. Dreams are for real."

—Tupac Shakur

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